Saturn wants to break the cycle of supermarket dog food. Brands are giving consumers generic food with next to no health benefits. We want to give a specialised dog food that is easily accessible and gives a clear outline of what the food is going to help with.

This is why the branding is very simple and easy to understand and follow. Simple wordmark logo with easy to read wording. It helps us standout in the market. This is due to a lot of other brands having very crowed and loud packaging. The complete opposite of what we have gone with which is why we think it will stand out so well.